DISPATCH
The lessons that
move freight forward.
Veteran freight brokers, warehouse architects, and last-mile obsessives publishing the hard-won lessons that don't fit in a LinkedIn post.
Read the Latest DispatchEvery freight publication is written for the people selling to you, not the people running the operation.
The trade magazines run vendor roundups. The newsletters repackage press releases. The whitepapers arrive sponsored by the software company whose ROI they're measuring. Meanwhile, the actual knowledge — the math behind a failed cross-dock, the regulatory shift that killed a carrier overnight, the napkin sketch that became a fulfillment network — lives in dispatchers' heads, dies with retirements, and never makes it onto a page anyone can find.
In the spring of 2023, Marcus Webb — twenty-two years running regional LTL out of Memphis — wrote a 4,000-word post-mortem of a cross-dock failure that cost his 3PL $340,000 and three client contracts in a single week. He titled it "What the WMS didn't tell me."
He sent it to eleven people. Within 48 hours, 600 operations managers had forwarded it. By Friday, he had 40 replies from people who'd made the exact same mistake and never told anyone. That thread became the editorial premise of Dispatch: if the failure is honest enough, the lesson travels.
Marcus's piece is still the most-read thing we've published. It's linked in three university supply chain syllabi. And he wrote it in one sitting, in a truck stop outside Batesville, on a Thursday night when he couldn't sleep.
First Post
March 2023
"We didn't build a publication. We built a place where the people who actually move freight could leave a margin note for the person who comes after them."
— Marcus Webb, Founding Contributor
14,200
Active readers
63
Practitioner contributors
4.1 yrs
Avg. reader experience
0
Vendor sponsors
No consultants. No vendors. Every contributor has operated the thing they're writing about — and most have a scar to prove it.
Webb Freight Solutions, Memphis TN
"Cross-dock failure modes & WMS blind spots"
Formerly Amazon Ops, now independent
"Slotting strategy for high-SKU perishables"
Castillo Courier Group, San Antonio TX
"Driver retention math nobody publishes"
Nambiar & Associates, Chicago IL
"Regulatory shifts that killed carriers — and the 90-day warning signs"
Braddock Fulfillment, Louisville KY
"From a napkin sketch to a 6-dock fulfillment network in 4 years"
Great Lakes Logistics Collective
"Rail-truck handoff failures and the documentation trail that saves you"
63 contributors across 14 logistics verticals. All unpaid. All writing because they had something worth saying.
Pitch a piece →"I've forwarded Marcus's cross-dock piece to every new ops hire for two years. It's better than any onboarding doc I've ever written."
Terrence Blum
VP Operations · Midland Distribution Group
14,200 practitioners
reading each issue — ops managers, supply chain directors, and founder-operators who've outgrown what the trade press offers.
One email, every Monday. No vendor links.
The Monday Brief is three things: the best piece from the archive, one sentence on a regulatory change worth watching, and a question from a reader that nobody's answered yet. That's it. 400 words, delivered before 7am.
- One featured article from the archive
- One regulatory signal worth watching
- One unanswered reader question